The Difference Between SEO and Paid Advertising
Clients ask us this constantly: should we do SEO or run ads? The answer is almost always “it depends”, because each format, while sharing…

Articles from the Pink Dog Digital team about SEO.
Clients ask us this constantly: should we do SEO or run ads? The answer is almost always “it depends”, because each format, while sharing…
If you’ve been using AI to help write your website content, you’ve probably heard Google’s official stance a dozen times: AI-generated content isn’t automatically…
Originally Published: May 12, 2025 Updated: September 1, 2026 Search engine optimization (SEO) has always been a moving target. One day you might be…
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Originally Published: September 25, 2023 Updated: August 27, 2026 When AI-powered search first started showing up in results pages, a lot of business owners…
by Cory Wasielczyk, Digital Media Strategist, Pink Dog Digital In the old days, back before I had even dreamed of a career in marketing,…
by Cory Wasielczyk, Digital Media Strategist, Pink Dog Digital With the rapid growth of AI tools in the last couple of years, it has…
Originally Published: July 9, 2020 Updated: July 29, 2026 YouTube is an online video-sharing service that was created in 2005, before being quickly bought…
Originally Published: October 16, 2024 Updated: July 28, 2026 Search engine optimization (SEO) is essential for improving your website’s visibility on search engines like…
Originally Published: April 8, 2025 Updated: July 24, 2026 Every business wants to rank for the big, obvious keywords in its industry. The problem…
Let’s get this out of the way first: AI can write a blog post in 30 seconds. That part is real. What’s not real…
If your website has been around for more than a year or two, you probably already have content that should be helping you rank.…
If you’ve opened Google Analytics 4 (GA4) and felt a little unsure where to start, you’re not alone. GA4 introduced a completely different way…
Backlinks are links on other websites that point to your site. Think of them as referrals on the web: when a respected site links…
For years, the big question in digital marketing has been whether content should focus on search engines or people. If you run a business,…
TL;DR Keyword research isn’t about guessing what people type into Google. Start by understanding your audience and their search intent, evaluate search volume versus…
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