The Difference Between SEO and Paid Advertising
Clients ask us this constantly: should we do SEO or run ads? The answer is almost always “it depends”, because each format, while sharing…

Articles from the Pink Dog Digital team about SEO.
Clients ask us this constantly: should we do SEO or run ads? The answer is almost always “it depends”, because each format, while sharing…
If you run a business in Baltimore, there’s a good chance your website is optimized for search in general, not for search in this…
If you’ve been using AI to help write your website content, you’ve probably heard Google’s official stance a dozen times: AI-generated content isn’t automatically…
116 articles, page 1 of 10
Originally Published: May 12, 2025 Updated: September 1, 2026 Search engine optimization (SEO) has always been a moving target. One day you might be…
Originally Published: September 25, 2023 Updated: August 27, 2026 When AI-powered search first started showing up in results pages, a lot of business owners…
by Cory Wasielczyk, Digital Media Strategist, Pink Dog Digital In the old days, back before I had even dreamed of a career in marketing,…
Originally Published: October 16, 2024 Updated: July 28, 2026 Search engine optimization (SEO) is essential for improving your website’s visibility on search engines like…
Originally Published: April 8, 2025 Updated: July 24, 2026 Every business wants to rank for the big, obvious keywords in its industry. The problem…
If you run a small business in Maryland, local search can feel weirdly unpredictable. One week you show up for “near me” searches, the…
If your Google Business Profile feels “fine” but calls are slow, a quick audit is often enough to spot what’s holding you back. This…
If your website has been around for more than a year or two, you probably already have content that should be helping you rank.…
Google has been telling us for years that it’s working toward understanding meaning, not just matching words. A new research paper getting attention in…
If you’ve opened Google Analytics 4 (GA4) and felt a little unsure where to start, you’re not alone. GA4 introduced a completely different way…
For a long time, many people believed black hat SEO had mostly faded away. Search engines grew smarter, penalties grew harsher, and most shortcuts…
Backlinks are links on other websites that point to your site. Think of them as referrals on the web: when a respected site links…
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