Google Is Retiring Call-Only Ads: What Local Businesses Need to Do Before February 2027
A homeowner hears water dripping behind the drywall at 7 a.m. They grab their phone, search “emergency plumber near me,” and tap the first…
PPC
Articles from the Pink Dog Digital team about PPC.
Latest in PPC
The Difference Between SEO and Paid Advertising
Clients ask us this constantly: should we do SEO or run ads? The answer is almost always “it depends”, because each format, while sharing…
Microsoft Ads for SMB Lead Gen: When It’s Worth It and How to Run It Lean
Most small businesses advertising online default to Google Ads and call it a day. That’s a reasonable starting point. Google dominates search volume, and…
All PPC articles
11 articles
Microsoft Ads Import Checklist: What to Double-Check After Importing from Google Ads
The Microsoft Ads import tool is genuinely useful. In a few clicks, it pulls your campaigns, keywords, ads, and bids from Google and rebuilds…
Is Paid Advertising Worth It for Your Business?
Many business owners pause when they hear the phrase paid advertising. The hesitation makes sense. Every dollar spent needs to earn its keep, and…
Why Your Ads Aren’t Converting (and What to Fix First)
If you’re a small or medium-sized business owner and your ads are getting clicks, but not customers, you’re probably wondering what’s going wrong. You’ve…
Content That Converts: Building a Funnel with Social, Search, and Paid Ads
When it comes to digital marketing, visibility is only half the battle. What really matters is conversion—turning interested visitors into loyal customers. One of…
What Is Pay Per Click Advertising and How Does It Impact Your Digital Marketing Strategy?
If you’re looking to drive sales on your business website, one of the best ways to do it is through pay per click advertising…
The Evolution of Digital Advertising and What It Means for Brands Today
Digital advertising has come a long way since the widespread proliferation of the internet in the late 90s. Once upon a time, digital advertising…
Responsive Search Ads: What They Are and Why They’re a Game-Changer for PPC Campaigns
Responsive Search Ads (RSAs) are revolutionizing the landscape of pay-per-click (PPC) advertising. Designed to enhance flexibility and relevance, RSAs allow advertisers to deliver tailored…
A Guide to Securing and Utilizing the Google Non-Profit Grant
Gone are the simple days of direct mail and door-to-door campaigns. In today’s complex world of nonprofit promotion, effective advertising is crucial to secure…
