GA4 for Lead Gen: Key Events, Calls, Forms, and a 1-Page Reporting View
GA4 can surface a huge amount of website activity. For most small business owners, the useful question is much smaller. Are people reaching out,…
Lead Generation
Articles from the Pink Dog Digital team about Lead Generation.
Latest in Lead Generation
Should You Use Performance Max for Lead Gen? A Quick Decision Guide
Performance Max can be a useful lead generation campaign for local service businesses that want broader reach across Google from a single campaign. Google…
Search Terms Strategy: Prevent Junk Leads Without Killing Volume
A steady flow of leads can look healthy in Google Ads until you start listening to the calls, reading the form fills, and seeing…
All Lead Generation articles
11 articles
Google Ads Account Structure for Lead Generation on a Modest Budget
Running Google Ads on a modest budget can feel heavier than it should. Service businesses often start with good intentions, then end up with…
AI For Lead Follow-Up: How Home Service Businesses Can Respond Faster Without Sounding Robotic
A new lead comes in through your website form. A voicemail shows up after hours. If you run a home service business, you already…
The 5 Types of Blog Posts That Actually Get Leads
Small and medium sized businesses often publish content without a clear plan for turning readers into prospects. Traffic spikes feel good, but traffic that…
How Retargeting Can Save Lost Leads
If you’ve ever noticed an ad for a product you viewed yesterday suddenly appear while you’re scrolling online, you’ve experienced retargeting. For many business…
Should You Boost Posts or Run Full Ad Campaigns?
If you manage a Facebook or Instagram page, you’ve probably noticed the little blue “Boost” button under some of your posts. It’s tempting. Just…
What Makes a Website High-Converting?
If your website isn’t converting visitors into leads or customers, it’s not doing its job. A good-looking design might earn compliments, but if it…
Demand Gen vs. Lead Gen: What’s Right for Your B2B Strategy?
B2B marketers often find themselves at a crossroads when planning their strategy. Do you focus on demand generation or lead generation? Both play a…
How Marketing Automation Can Boost Your Lead Generation Strategy
Generating high-quality leads is a critical piece for success of any business. Marketing automation has emerged as a game-changer, empowering businesses to streamline lead…
